We’re delighted to share some very special news.
Our grass-fed Rib of Beef has been chosen as the exclusive cut served at the newly relaunched Simpson’s in the Strand. One of London’s most historic and iconic British restaurants.
This is a proud moment for our entire team. To see our Fore Rib, a magnificent 5 bone Prime Rib, take centre stage in such a celebrated dining room is a true honour, and a testament to the care, craft and dedication that goes into everything we do.
At Simpson’s, tradition is everything, and their legendary silver-domed trolley has been part of their heritage since 1828. This iconic piece of theatre brings a sense of occasion, craftsmanship and unmistakable British heritage to every plate.
Their trolley now showcases exceptional beef from Edenmoor, bringing a modern commitment to native breeds, slow growth, and regenerative farming into one of Britain’s most storied dining rooms.
Our beef stood out in a blind tasting alongside six other top suppliers, and we were beyond delighted to learn that we had been selected.
To mark the occasion, we welcomed David Stevens, Executive Chef at Simpson’s in the Strand, to Edenmoor HQ. It was a pleasure to show him behind the scenes and share the story behind the beef now being enjoyed by guests in the heart of London.
“After conducting a series of blind tastings with our suppliers, Edenmoor beef consistently sat at the top of the pile. We wanted the beef served from the trolleys at Simpsons in the Strand to be exceptional, distinctly British and truly memorable. That is precisely what Edenmoor delivers - it achieves an incredible texture and a depth of flavour that speaks for itself. Edenmoor beef is the perfect product for Simpsons in the Strand.”
David Stevens, Executive Chef at Simpson’s in the Strand
Stunning and indulgent, our Grass Fed Rib of Beef on the bone evokes a real sense of old-fashioned feasting and is probably the most impressive of all beef cuts. Each week, we’ll be supplying Simpson’s with approximately 80 of our 5-bone ribs, which is around 10–12 ribs a day, ensuring Simpsons’ guests experience the full flavour and tenderness that has made our beef so renowned.
With plenty of fat running through the joint to keep it soft, our 100% Grass-Fed Fore Rib of Beef has an old-fashioned depth of flavour that can only be described as 'properly beefy'.
Central to this quality is our onsite hanging and butchery team, whose skill and dedication are unmatched. Following a recent investment in our facilities, we’ve further enhanced the way our beef is matured, hung, and prepared, allowing us to deliver even greater flavour, provenance, and consistency in every cut.
For Simpsons’ diners, this means every bite of their Rib of Beef will be rich, juicy, and perfectly aged. And for us, and our customers, it’s a proud confirmation that our dedication to excellence continues to set Edenmoor apart.
The best part is that you can enjoy the very same exceptional beef at home.
Our range of 1005 grass-fed rib of beef joints come in a Two Rib, a Three Rib and a Four Rib and each bring that same depth of flavour, marbling and craftsmanship to your table. Whether you’re hosting a special gathering or simply indulging in a proper Sunday roast, this is restaurant-quality dining, delivered to your door.
From our farms here in Devon to one of the capital’s most iconic tables, and now, to your home, this is a journey we’re incredibly proud of. Thank you for being part of our story.