The new home of Pipers Farm.
Today sees us achieve a major milestone - the launch of Edenmoor, the new home of Pipers Farm. Edenmoor signals a future-focused brand built on the same principles that defined Pipers Farm, while giving us the space to grow, innovate, and continue supporting the regenerative practices we believe in.
We have been working very hard behind the scenes over the last 6 months to see Pipers Farm into its next chapter. Crafting a new name and visual identity which better represents our growing community of producers and the landscapes that nurture the food we champion. Alongside this we’ve made a significant investment in a new premises, which last summer was an empty shell and today is home to an artisan butchery, packing and fulfilment centre and corporate HQ.
With so much change also comes a commitment and a promise to stay true to the same ethics and standards as we were founded upon. For Edenmoor our mission remains simple: to bring the finest food in the UK straight to your door and to connect you with food you can trust.
Nestled between Dartmoor and Exmoor, the landscape that inspires everything we do, reminds us that producing food is not just a craft, it’s a partnership with the land itself. That’s why we champion regenerative, nature-friendly practices as the most sustainable way to create truly exceptional and nutritious food.
Our farmers and producers nurture their lands and resources with care, ensuring their food is produced in harmony with nature. Each farmer, fisher, dairy, maker and artisan producer are a master of their craft. Bringing them all together at Edenmoor means we can offer our customers an ethical and meaningful alternative to industrial agriculture.
The result is clean, nutritious food that not only tastes extraordinary and is better for our health, but also supports the livelihoods of local producers, the welfare of animals, and the rural communities where this food is grown and raised.
These principles have guided us from the start, and they continue to shape every decision we make as we deliver Britain’s most thoughtfully produced food to your home.
Farming in Harmony with Nature - Our Approach & Why We are Different
At Edenmoor, we like to do things the old-fashioned way. We pay farmers a fair price to farm in harmony with nature, producing food slowly, ethically, and sustainably.
We have real people on the end of the phone who know our customers by name, and a relentless focus on quality runs through everything we do, from sourcing animals and produce, to dry-aging and artisan butchery, to careful packing and personal customer service.
Since the 1960s, the UK has seen supermarkets rise to become the dominant players in the food industry. Driven by profit, these forces pushed for faster, cheaper production and longer shelf life, pressuring farmers to produce more for less. But at what cost? The rise of ultra-processed foods has left many of us unhealthier, less satisfied, and disconnected from what we eat.
We believe food, farmers, and the environment should exist in harmony. Every choice we make, from how our animals are raised to how our food is packed, is designed to protect that balance. Supporting Edenmoor means preserving the traditional fabric of the English countryside, nurturing regenerative farming, and enjoying food with exceptional flavour and integrity.
Our Round Table of Natural Balance
At Edenmoor, our Round Table of Natural Balance is inspired not by legend, but by the simple, enduring act of people coming together around a table to share food.
A round table has no head and no hierarchy, every place is equal, every voice matters, and every element that brings food to that moment holds its own importance.
This is how we see the world that shapes our produce: land, animals, and community sitting side by side, each essential, each strengthening the others.
When the soil is cared for, the animals thrive. When the animals thrive, the food nourishes. And when communities are supported, the whole system becomes resilient.
Welcome to Edenmoor - we're so happy to have you!
