{"title":"Grass Fed Beef Roasting Joints","description":"\u003cp\u003eExperience the joy of the Sunday roast with our Grass Fed Beef Roasting Joints. Each cut showcases the best of premium British beef, sourced from cattle that roam freely on the lush grasses of Exmoor.\u003c\/p\u003e\n\u003cp\u003eOur selection includes classic sirloin, tender ribeye, and majestic rump, all aged on the bone for a minimum of four weeks to enhance their rich flavor and marbling. Perfect for gatherings and special occasions, these roasting joints serve as stunning centerpieces, bringing friends and family together to enjoy a true taste of the British countryside.\u003c\/p\u003e\n\u003cp\u003e Elevate your dining experience with beef that is not just a meal, but a memorable celebration of quality and tradition.\u003c\/p\u003e","products":[{"product_id":"grass-fed-beef-silverside","title":"Grass Fed Beef Silverside","description":"\u003cp style=\"text-align: left;\"\u003eOur 100% Pasture Fed Beef Silverside makes a great option for a Sunday roast. \u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eThe Beef Silverside is a classic cut that takes its name from the silvery sheen covering of this hardworking joint.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eCut from the hind leg, the Silverside does a lot of work as our cattle meander around the farm, grazing rich herbal pastures. Because of all of this activity, the Silverside is tougher than; Topside, Rib or Sirloin - other classic roast beef cuts. However, what it lacks in tenderness it makes up for with beefy flavour. \u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eThe trick to really enhancing Silverside for a Sunday roast is to cook it hot and fast, keeping it rare, then slice it thinly. \u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eIf you plan to serve our Grass Fed Beef Silverside joint any way other than blushing pink, it's best to opt for the long slow approach and pot roast with plenty of liquid and aromatics.  \u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eAll our grass fed beef is hung on the bone to enhance its wonderful flavour. Our team of Artisan butchers then meticulously prepare each cut ready for you to enjoy at home. \u003c\/p\u003e","brand":"Edenmoor","offers":[{"title":"900g-1.4kg","offer_id":5161985376285,"sku":"REBEE1170","price":20.25,"currency_code":"GBP","in_stock":true},{"title":"1.4kg-1.9kg","offer_id":5161985409053,"sku":"REBEE1060","price":30.45,"currency_code":"GBP","in_stock":true},{"title":"1.9kg-2.4kg","offer_id":5161985441821,"sku":"REBEE140","price":40.65,"currency_code":"GBP","in_stock":true},{"title":"2.4kg-2.9kg","offer_id":5161985474589,"sku":"REBEE150","price":50.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2421\/8681\/files\/Pipers07-09-23MattAustin-100.jpg?v=1694361800"},{"product_id":"grass-fed-beef-picanha","title":"Grass Fed Beef Picanha Steak","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eWe think our Grass Fed Beef Picanha Steak is a forgotten joint that should definitely be remembered. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eKnown as the 'rump cap' or 'fat-on rump', Picanha is a much loved feature of Brazilian barbecues. \u003c\/span\u003eWith beautifully sweet fat that renders into the most delicious caramelised flavour, combined with deeply marbled meat. \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt's no wonder this special joint scooped one of the countries most prestigious awards - a Great Taste 3 Star Gold:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e“Stunning looking piece of meat, the marbling is wonderful. Sweet, succulent, tender and with an amazing length of flavour.\"\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\"A good looking piece of beef, in fact, we say, faultless, sweet, sexy. \u003c\/span\u003eSoft on the bite, rich and full of wonderful complex flavours. Deep joy! We found such richness in this beef, and kept going back for more.”\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\"Absolutely delicious. A really impressive looking joint with a wonderful texture. The texture is moist and juicy.\" \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\"The fat is creamy and melts in the mouth and with a touch of salt the flavours were lifted beautifully.\" \u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003eAbout our Grass Fed Beef Picanha \u003c\/h3\u003e\n\u003cp\u003eProperly 100% grass fed beef \u003c\/p\u003e\n\u003cp\u003eNative breed Devon Red Rubies \u003c\/p\u003e\n\u003cp\u003eSlowly reared on small scale family farms \u003c\/p\u003e\n\u003cp\u003e100% grass fed and grass finished \u003c\/p\u003e\n\u003cp\u003eHung on the bone for 4 weeks to enhance the depth of flavour\u003c\/p\u003e\n\u003cp\u003eYou can find out more about how we rear our \u003ca href=\"\/pages\/how-we-rear-our-grass-fed-beef\" title=\"How we rear Grass Fed Beef\"\u003egrass fed picanha\u003c\/a\u003e.\u003c\/p\u003e","brand":"Edenmoor","offers":[{"title":"750g","offer_id":39700498645066,"sku":"REBEE1890","price":31.5,"currency_code":"GBP","in_stock":true},{"title":"1kg","offer_id":5770766680093,"sku":"REBEE080","price":41.7,"currency_code":"GBP","in_stock":true},{"title":"1.25kg","offer_id":32343761223754,"sku":"REBEE800","price":52.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2421\/8681\/files\/Picanha_Feature.png?v=1752573064"},{"product_id":"grass-fed-beef-topside","title":"Grass Fed Beef Topside","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eTopside is a classic roasting joint and king of the Sunday lunch table.\u003c\/p\u003e\n\u003cp\u003eOur 100% Grass Fed Beef Topside sums up why a proper Sunday roast is so legendary, with the perfect marriage of fine-grained texture and flavour released in every bite. \u003c\/p\u003e\n\u003cp\u003eOur slow-grown native cattle only ever eat a diet of grass for the entirety of their lives. Reaching maturity naturally at around 31 months, our Grass Fed Beef is hung on the bone for at least four weeks to develop an intense depth of flavour and delicious texture.\u003c\/p\u003e","brand":"Edenmoor","offers":[{"title":"900g - 1.4kg","offer_id":5573868060701,"sku":"REBEE1190","price":26.55,"currency_code":"GBP","in_stock":true},{"title":"1.4kg - 1.9kg","offer_id":5592255922205,"sku":"REBEE1070","price":39.75,"currency_code":"GBP","in_stock":true},{"title":"1.9kg - 2.4kg","offer_id":5592255954973,"sku":"REBEE1100","price":53.1,"currency_code":"GBP","in_stock":true},{"title":"2.4kg - 2.9kg","offer_id":39302362169418,"sku":"REBEE660","price":66.3,"currency_code":"GBP","in_stock":true},{"title":"2.9kg - 3.4kg","offer_id":5592255987741,"sku":"REBEE1080","price":79.65,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2421\/8681\/products\/Pipers04-04-22MattAustin-138.jpg?v=1650619511"},{"product_id":"grass-fed-beef-fillet","title":"Grass Fed Beef Whole Fillet","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan\u003eOur 100% Grass Fed Beef Fillet is unsurpassed in tenderness, with a buttery smooth bite and refined flavour. \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eOur whole beef fillet is a proper celebration cut that needs quick, unfussy cooking to let it sing as the unrivaled star of the show.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHung for at least four weeks, our 100% Grass Fed Beef Fillet is a real show stopper and perfect for special occasion feasting. \u003c\/span\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cem\u003eWe recommend 5 portions per kg.\u003c\/em\u003e\u003c\/p\u003e","brand":"Edenmoor","offers":[{"title":"1kg","offer_id":5574072041501,"sku":"REBEE1120","price":89.95,"currency_code":"GBP","in_stock":true},{"title":"1.5kg","offer_id":5592779948061,"sku":"REBEE240","price":133.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2421\/8681\/products\/WholeFilletFeature.jpg?v=1625732743"},{"product_id":"grass-fed-brisket","title":"Grass Fed Rolled Beef Brisket","description":"\u003cp\u003e\u003cspan\u003eOur 100% Grass Fed Beef Brisket is a really hearty, traditional joint that epitomises all that's good about our slow-grown, grass-fed beef. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOur slow grown Rolled Beef Brisket is perfect for those who enjoy eating fat. \u003c\/span\u003e\u003cspan\u003eFull of character and with a real old-fashioned depth of beefy flavour, our Grass Fed Beef Brisket has a wonderful amount of rich buttery fat, that is ideal for slow cooking to allow the fat to gently render. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRolled B\u003c\/span\u003erisket responds best to long, slow cooking - this allows the open grain of the meat to relax and become perfectly tender. It also allows the seam of fat to melt away, enriching the gravy and complementing the meat. \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eWe recommend 5 portions per kg\u003c\/em\u003e\u003c\/p\u003e","brand":"Edenmoor","offers":[{"title":"1kg","offer_id":5574123552797,"sku":"REBEE1140","price":19.05,"currency_code":"GBP","in_stock":true},{"title":"1.5kg","offer_id":5694561976349,"sku":"REBEE1050","price":28.55,"currency_code":"GBP","in_stock":true},{"title":"2kg","offer_id":5694562009117,"sku":"REBEE270","price":38.1,"currency_code":"GBP","in_stock":true},{"title":"2.5kg","offer_id":5694562041885,"sku":"REBEE280","price":47.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2421\/8681\/products\/BrisketFeature.jpg?v=1625732775"},{"product_id":"grass-fed-boneless-rib-of-beef","title":"Grass Fed Boneless Rib of Beef","description":"\u003cp\u003e\u003cspan\u003eOur 100% Grass Fed Boneless Rib of Beef makes the perfect choice for a real celebratory meal or Sunday roasts.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eGold Winner at the 2025 Farm Shop \u0026amp; Deli Product Awards.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIn this very special cut of grass fed beef, you will find stunning marbling running through the meat, which gives our grass beef its incredible flavour and properly 'beefy' character. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe combination of different muscles with melting fat makes our boneless rib of beef a sublime joint with a distinctive flavour and tender texture. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBy hanging our grass fed beef on the bone for four weeks, it adds a complexity to the depth of flavour of our Boneless Rib joint that you'll find it hard to find elsewhere. There is no wonder we have won so many awards for this stunning cut. \u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eAbout our Grass Fed Boneless Rib of Beef\u003c\/h3\u003e\n\u003cp\u003eVoted Best Christmas Roast Beef in the Woman \u0026amp; Home 2023 Christmas Food Awards\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\"A great option for those catering for a smaller group, this early-carve roast beef joint is effortless and delivers delicious, tender meat without a lengthy cooking time. The excellent meat is 100% grass-fed, with good marbling which adds flavour and keeps the meat very juicy during cooking. The meat is aged for 4 weeks, adding complexity and richness to the flavour. Food Director Jen Bedloe noted the pan juices would make a superb gravy. No matter how you choose to serve this wonderful joint, it won't disappoint.\"\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\" href=\"\/blogs\/journal\/herbs-for-herbivores-why-all-grass-is-not-equal\" title=\"Herbs for herbivores\" target=\"_blank\"\u003e100% Grass Fed and Grass Finished beef\u003c\/a\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eOur cattle are slowly reared to over 32 months\u003c\/p\u003e\n\u003cp\u003eNative breeds in harmony with nature\u003c\/p\u003e\n\u003cp\u003e\u003ca style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\" href=\"\/blogs\/journal\/the-slow-disappearance-of-small-british-family-farms\" title=\"British Family Farm\" target=\"_blank\"\u003eReared on small scale family farms\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eHung on the bone for 4 weeks\u003c\/p\u003e\n\u003cp\u003ePrepared by hand by our skilled artisan butchers\u003c\/p\u003e\n\u003cp\u003eFind out more about how we rear our \u003ca href=\"\/pages\/how-we-rear-our-grass-fed-beef\" title=\"Grass Fed Beef\" target=\"_blank\"\u003eGrass Fed Beef\u003c\/a\u003e\u003c\/p\u003e","brand":"Edenmoor","offers":[{"title":"1kg","offer_id":5658480902173,"sku":"REBEE130","price":55.35,"currency_code":"GBP","in_stock":true},{"title":"1.5kg","offer_id":5658477133853,"sku":"REBEE160","price":83.1,"currency_code":"GBP","in_stock":true},{"title":"2kg","offer_id":5658477166621,"sku":"REBEE380","price":110.75,"currency_code":"GBP","in_stock":true},{"title":"2.5kg","offer_id":39302362366026,"sku":"REBEE670","price":138.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2421\/8681\/files\/Pipers07-09-23MattAustin-240.jpg?v=1694362879"},{"product_id":"grass-fed-beef-sirloin","title":"Grass Fed Beef Sirloin","description":"\u003cp\u003eOur 100% Grass Fed Sirloin makes a stunning centrepiece that's so simple to cook and carve.\u003c\/p\u003e\n\u003cp\u003eA \u003cmeta charset=\"utf-8\"\u003eroast sirloin of beef is a classic for Sunday lunch, with outstanding marbling and rich flavour that makes this cut so prized, and a must for special occasions.\u003c\/p\u003e\n\u003cp\u003eOur Grass Fed Sirloin includes a melting layer of fat, combined with subtle marbling that results in a joint that's flavoursome, juicy and has a real depth of flavour.\u003c\/p\u003e","brand":"Edenmoor","offers":[{"title":"1kg","offer_id":5699149660189,"sku":"REBEE1150","price":48.5,"currency_code":"GBP","in_stock":true},{"title":"1.5kg","offer_id":5699149692957,"sku":"REBEE520","price":72.7,"currency_code":"GBP","in_stock":true},{"title":"2kg","offer_id":5699149725725,"sku":"REBEE530","price":96.9,"currency_code":"GBP","in_stock":true},{"title":"2.5kg","offer_id":5699149758493,"sku":"REBEE190","price":121.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2421\/8681\/products\/PipersTopsideBeef09-11-22MattAustin-30.jpg?v=1668157391"},{"product_id":"2-bone-grass-fed-rib-of-beef","title":"2 Bone Grass Fed Rib of Beef","description":"\u003cp\u003e\u003cspan\u003eStunning and indulgent, our Grass Fed Rib of Beef the bone evokes a real sense of old-fashioned feasting and is probably the most impressive of all beef cuts. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIf you're looking for a knock-out celebration centrepiece you can be assured that a grass fed rib of beef will take centre stage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWith plenty of fat running through the joint to keep it soft, our Grass Fed Forerib of Beef has an old-fashioned depth of flavour that can only be described as 'properly beefy'. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eOur 2 Bone Grass Fed Rib of Beef is prepared chined and beautifully presented ready for you to pop straight in the oven. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eExciting News\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eWe are very proud that our grass-fed Devonshire Rib of Beef has been chosen as the exclusive cut served at the newly relaunched \u003cb\u003e\u003ci\u003eSimpson’s in the Strand\u003c\/i\u003e\u003c\/b\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003c!-- notionvc: 157db9b6-46ee-42d1-ad80-bfbbabf08955 --\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eAt Simpson’s, tradition is everything.\u003c!-- notionvc: 476523c2-aff8-40d6-b9db-49090cc924c3 --\u003e Our beef is carved tableside from their legendary silver-domed trolley. A timeless piece of theatre that has defined the dining experience for generations.\u003c!-- notionvc: ced326e1-f47e-4dbc-b8ec-8df67a8acfa0 --\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"text-align: center;\"\u003e“\u003ci\u003eAfter conducting a series of blind tastings with our suppliers, Edenmoor beef consistently sat at the top of the pile. We wanted the beef served from the trolleys at Simpsons in the Strand to be exceptional, distinctly British, and truly memorable.\u003c\/i\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"text-align: center;\"\u003e\u003ci\u003eThat is precisely what Edenmoor delivers - it achieves an incredible texture and a depth of flavour that speaks for itself.\u003c\/i\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"text-align: center;\"\u003e\u003ci\u003eEdenmoor beef is the perfect product for Simpsons in the Strand.”\u003c\/i\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"text-align: center;\"\u003eDavid Stevens, Executive Chef at Simpson’s in the Strand\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eFrom our farms in Devon to one of London’s most celebrated dining rooms, and now to your home, this is a journey we are incredibly proud of.\u003cspan style=\"color: #222222;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eAs all our Grass Fed Beef is naturally reared, weights are not absolutely precise.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Edenmoor","offers":[{"title":"2kg","offer_id":32433675010122,"sku":"REBEE390","price":91.85,"currency_code":"GBP","in_stock":true},{"title":"2.5kg","offer_id":32433675042890,"sku":"REBEE1790","price":114.8,"currency_code":"GBP","in_stock":true},{"title":"3kg","offer_id":39371514576970,"sku":"REBEE1800","price":137.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2421\/8681\/products\/2boneribfeature.jpg?v=1625733706"},{"product_id":"3-bone-grass-fed-rib-of-beef","title":"3 Bone Grass Fed Rib of Beef","description":"\u003cp\u003eStunning and indulgent, our Grass Fed Rib of Beef the bone evokes a real sense of old-fashioned feasting and is probably the most impressive of all beef cuts.\u003cbr\u003e\u003cbr\u003eIf you're looking for a knock-out celebration centrepiece you can be assured that a grass fed rib of beef will take centre stage.\u003cbr\u003e\u003cbr\u003eWith plenty of fat running through the joint to keep it soft, our Grass Fed Fore Rib of Beef has an old-fashioned depth of flavour that can only be described as 'properly beefy'.\u003cbr\u003e\u003cbr\u003eOur 3 Bone Grass Fed Rib of Beef is prepared chined and beautifully presented ready for you to pop straight in the oven.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eExciting News\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eWe are very proud that our grass-fed Devonshire Rib of Beef has been chosen as the exclusive cut served at the newly relaunched \u003cb\u003e\u003ci\u003eSimpson’s in the Strand\u003c\/i\u003e\u003c\/b\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003c!-- notionvc: 157db9b6-46ee-42d1-ad80-bfbbabf08955 --\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eAt Simpson’s, tradition is everything.\u003c!-- notionvc: 476523c2-aff8-40d6-b9db-49090cc924c3 --\u003e Our beef is carved tableside from their legendary silver-domed trolley. A timeless piece of theatre that has defined the dining experience for generations.\u003c!-- notionvc: ced326e1-f47e-4dbc-b8ec-8df67a8acfa0 --\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\" class=\"MsoNormal\"\u003e“\u003ci\u003eAfter conducting a series of blind tastings with our suppliers, Edenmoor beef consistently sat at the top of the pile. We wanted the beef served from the trolleys at Simpsons in the Strand to be exceptional, distinctly British, and truly memorable.\u003c\/i\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\" class=\"MsoNormal\"\u003e\u003ci\u003eThat is precisely what Edenmoor delivers - it achieves an incredible texture and a depth of flavour that speaks for itself.\u003c\/i\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\" class=\"MsoNormal\"\u003e\u003ci\u003eEdenmoor beef is the perfect product for Simpsons in the Strand.”\u003c\/i\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\" class=\"MsoNormal\"\u003eDavid Stevens, Executive Chef at Simpson’s in the Strand\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eFrom our farms in Devon to one of London’s most celebrated dining rooms, and now to your home, this is a journey we are incredibly proud of.\u003cspan style=\"color: #222222;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eAs all our Grass Fed Beef is naturally reared, weights are not absolutely precise.\u003c\/em\u003e\u003c\/p\u003e","brand":"Edenmoor","offers":[{"title":"3kg","offer_id":32433684349002,"sku":"REBEE1090","price":137.75,"currency_code":"GBP","in_stock":true},{"title":"3.5kg","offer_id":32433684381770,"sku":"REBEE1640","price":160.7,"currency_code":"GBP","in_stock":true},{"title":"4kg","offer_id":39371515723850,"sku":"REBEE1650","price":183.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2421\/8681\/products\/3boneribFeature.jpg?v=1625733714"},{"product_id":"4-bone-grass-fed-rib-of-beef","title":"4 Bone Grass Fed Rib of Beef","description":"\u003cp\u003eStunning and indulgent, our 4 Bone Grass Fed Rib of Beef evokes a real sense of old-fashioned feasting and is probably the most impressive of all beef cuts.\u003cbr\u003e\u003cbr\u003eIf you're looking for a knock-out celebration centrepiece you can be assured that a grass fed rib of beef will take centre stage.\u003cbr\u003e\u003cbr\u003eWith plenty of fat running through the joint to keep it soft, our Grass Fed Fore Rib of Beef has an old-fashioned depth of flavour that can only be described as 'properly beefy'.\u003cbr\u003e\u003cbr\u003eOur 4 Bone Grass Fed Rib of Beef is prepared chined and beautifully presented ready for you to pop straight in the oven.\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eExciting News\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eWe are very proud that our grass-fed Devonshire Rib of Beef has been chosen as the exclusive cut served at the newly relaunched \u003cb\u003e\u003ci\u003eSimpson’s in the Strand\u003c\/i\u003e\u003c\/b\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003c!-- notionvc: 157db9b6-46ee-42d1-ad80-bfbbabf08955 --\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eAt Simpson’s, tradition is everything.\u003c!-- notionvc: 476523c2-aff8-40d6-b9db-49090cc924c3 --\u003e Our beef is carved tableside from their legendary silver-domed trolley. A timeless piece of theatre that has defined the dining experience for generations.\u003c!-- notionvc: ced326e1-f47e-4dbc-b8ec-8df67a8acfa0 --\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\" class=\"MsoNormal\"\u003e“\u003ci\u003eAfter conducting a series of blind tastings with our suppliers, Edenmoor beef consistently sat at the top of the pile. We wanted the beef served from the trolleys at Simpsons in the Strand to be exceptional, distinctly British, and truly memorable.\u003c\/i\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\" class=\"MsoNormal\"\u003e\u003ci\u003eThat is precisely what Edenmoor delivers - it achieves an incredible texture and a depth of flavour that speaks for itself.\u003c\/i\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\" class=\"MsoNormal\"\u003e\u003ci\u003eEdenmoor beef is the perfect product for Simpsons in the Strand.”\u003c\/i\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\" class=\"MsoNormal\"\u003eDavid Stevens, Executive Chef at Simpson’s in the Strand\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eFrom our farms in Devon to one of London’s most celebrated dining rooms, and now to your home, this is a journey we are incredibly proud of.\u003cspan style=\"color: #222222;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eAs all our Grass Fed Beef is naturally reared, weights are not absolutely precise.\u003c\/em\u003e\u003c\/p\u003e","brand":"Edenmoor","offers":[{"title":"4.5kg","offer_id":32433684938826,"sku":"REBEE1670","price":206.65,"currency_code":"GBP","in_stock":true},{"title":"5kg","offer_id":39371516149834,"sku":"REBEE1680","price":229.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2421\/8681\/products\/4boneribFeature.jpg?v=1625733719"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2421\/8681\/collections\/Pipers20-08-20MattAustin-217.jpg?v=1762964337","url":"https:\/\/www.edenmoor.com\/collections\/grass-fed-beef-roasting-joints-sr.oembed","provider":"Edenmoor (formerly Pipers Farm)","version":"1.0","type":"link"}